This type of advertising is very effective generating a 98% favourable reaction by the consumer. The ads are read 98% of the time from 30-seconds to 2-minutes. When shopping for a particular service or product, retention of that product or service advertised raises to an impressive and effective 85% retention rate using the FREE shoeshine concept. The consumer is appreciative of the FREE shoeshine and has a higher chance (from 15% to 50%) of patronizing the advertised merchant.
Bottom line, advertisers will pay more and want to participate more based on the viewing time and retention of the ad and the FREE shoeshine service it provides.
Research to be conducted on the Show Shiner:
Advertising Impact plans to constantly research the market to ensure that we can continue improving our services both to the advertisers and to the general public the end user of the system. The number of users, gender, age, time of use, race, and if users came in the establish for business or just to use the system will all be recorded for each system periodically. This is to ensure that we have placed the systems at the best locations and those advertisers are getting the best bang for their buck. This information will also assist advertisers in their decision-making as to what type of ads to place on the system, and what location fits the demographics they are hoping to target. |
